ABOUT THE PROJECT
When we started working on this 30-second animation for Universal Export’s showroom, we knew we were in for a wild ride. How do you squeeze in a story about reliable export services, high-quality fabrics, and a Viking (yes, the one from their logo) — all in half a minute?
Well, we dove into the creative process, and came out with something we’re pretty proud of.
Take a look at how we blended fashion, strength, and a touch of mythology into one seamless loop!
Take a look at how we blended fashion, strength, and a touch of mythology into one seamless loop!
STORYBOARD & ANIMATIC
During the storyboard phase, we focused on shaping the story. Our idea? A modern-day exporter crossing icy seas with precious fabrics on board — until, with a magical gust of snow, he transforms into a Viking.
The Viking puts the fabric through three epic tests:
1. The windproof test
where the fabric becomes a sail braving harsh winds;
2. The strength and stretch test
1. The windproof test
where the fabric becomes a sail braving harsh winds;
2. The strength and stretch test
where it turns into a rope strong enough to hold the Viking’s weight;
3. The waterproof test
3. The waterproof test
where it shields him like a cloak from crashing waves.
In the final scene, the same fabric now shapes modern outdoor gear — and our legendary Viking keeps a watchful eye on the quality and protection it brings to today’s adventurers.
CHARACTER DESIGN
We designed the character during the key illustration phase, then prepped him in turnaround
for stop-motion-style animation.
The idea was to make him feel like a good kind of cliché — visually appealing and more dreamlike-fashion-world than blood-soaked mythology.
for stop-motion-style animation.
The idea was to make him feel like a good kind of cliché — visually appealing and more dreamlike-fashion-world than blood-soaked mythology.
Our Viking was meant to be both approachable and emblematic of reliability, calm, and quiet strength.
Not a fearsome warrior — but a trusted guardian of quality and comfort.
Not a fearsome warrior — but a trusted guardian of quality and comfort.
ILLUSTRATIONS
Stylistically, we leaned into a romance between anime and artistic, stylized animation — striking a balance with the client’s vision.
We animated the character and fabric mostly frame-by-frame, aiming for a hand-crafted, graphic feel.
Watercolor brushes met flat color fills, with irregular outlines and textured linework adding a subtle organic touch.
We animated the character and fabric mostly frame-by-frame, aiming for a hand-crafted, graphic feel.
Watercolor brushes met flat color fills, with irregular outlines and textured linework adding a subtle organic touch.
PROCESS SNAPSHOTS
Here, calm storytelling took the lead over fast-paced action.
We wanted the animation to feel refined, clear, and fluid — with thoughtful transitions
and narrative beats.
Characters and VFX were animated frame-by-frame, while camera movement and object animation were added in compositing and MOHO to give the whole piece extra depth and polish.
We wanted the animation to feel refined, clear, and fluid — with thoughtful transitions
and narrative beats.
Characters and VFX were animated frame-by-frame, while camera movement and object animation were added in compositing and MOHO to give the whole piece extra depth and polish.
CREDITS
RM
Agnieszka Jania
Agnieszka Jania
Project Manager
Storyboard & Script
Romka Kapusta
Romka Kapusta
Illustration
Romka Kapusta, Ada Jarzębowska, Sebastian Komorowski, Alan Kamiński, Milena Koleśniak
Romka Kapusta, Ada Jarzębowska, Sebastian Komorowski, Alan Kamiński, Milena Koleśniak
Character Sheet
Zuzanna Cabała, Katarzyna Radecka
Zuzanna Cabała, Katarzyna Radecka
Animatic
Filip Mazur
Filip Mazur
Cell Animation
Maria Kulpa, Filip Mazur, Al Grotuz, Agata Patoła, Jakub Służalski, Ewelina Duffy, Sylwia Watracz, Romka Kapusta
MOHO Animation
Sara Marinoni
Sara Marinoni
Compositing
Sara Marinoni, Filip Mazur
Sara Marinoni, Filip Mazur
Sound Design
Robert Ostiak
Robert Ostiak
